This study explores the impacts of urban zoo’s exhibit on zoo management including wild captive animals, visitor’s experience, and profit based on systems thinking. Traditional exhibit with simple concrete cubic and iron bar,‘non-naturalistic enclosure’, in urban zoos causes a lot of stresses and stereotyped behaviors or abnormal behaviors like repetitive pacing and head waving. We analyze the relationship between zoo exhibit design and accidents in zoo in terms of structural feedback. We also suggest two strategic leverage points influencing on management of urban zoo with supporting case, Asahiyama Zoo. One strategic leverage point is about how to deal with accidents in zoo, and the other is concerning about how to overcome the financial crisis resulting from those accidents. We close by suggesting designing naturalistic exhibit for fundamental solution to both leverage points.