Governments often attempt to develop the next high-growth sector by training workers, building infrastructure, and providing financial support to nurture the industry. In the development of creative industries, these supply-driven factors alone may not be sufficient. In this study, a generic model was created based on the concept of attractiveness multipliers inspired by the Urban Dynamics model, such as the attractiveness of the industry to job seekers. This study examined the dynamics of Thailandís fashion design industry and the role of attraction in drawing people in and out of the design industry and in promoting the export of Thai fashion design products since the launch of the Bangkok Fashion City project, a landmark public-private initiative to transform its fashion industry in 2003. The findings showed that training more skilled workers and raising the number of firms and designers alone were not enough to promote export growth. Instead, greater value added could be achieved by enhancing the attractiveness of the fashion design products. External stimuli in the form of marketing initiatives were also critical in helping the industry weather economic downturns and lift export growth in the boom years. With stronger enterprise environment support, such as a strong intellectual property regime, more firms could also survive the buffeting of economic crises.