In 2017, Mr. Daniel Tay, Hero of Happiness, Freegan in Singapore, spent just $8 on food. It began with a simple experiment to ask his neighbors for their leftover food. Eventually, his journey of exploring food wastage in Singapore started, which revealed tons of food wastage every day.

By doing so, he accidentally created a movement where individuals can rescue food that is being thrown away and use it for their own consumption. However, the amount collected was far more than what average people could consume. So, he went on to start an initiative to channel the surplus rescued food to people who can best use it - soup kitchens and charitable organizations that feed the needy.